Werther's Campaign

A social campaign created in partnership with Werther’s Original, celebrating moments of joy and connection across generations within U.S. Figure Skating. Scope: • Social campaign creative • Visual composition and layout • Photo selection and retouching • Instagram first content adaptation Role: Visual Designer This campaign centered on the theme of small moments of joy, aligning Werther’s brand values with the emotional side of U.S. Figure Skating. The creative focused on authentic athlete stories, friendships, and milestones, pairing candid imagery with warm, nostalgic visual treatments. The process involved selecting and composing imagery that felt genuine and emotionally resonant while integrating Werther’s branding in a subtle, respectful way. Designs were optimized for Instagram, including seamless panoramic visuals that expanded across multiple posts to encourage engagement and storytelling within the feed. The final campaign delivered a cohesive set of social assets that balanced brand partnership requirements with heartfelt, human centered storytelling.