U.S. Championships

A comprehensive event visual system created for the U.S. Figure Skating Championships, supporting live competition and fan engagement across venues and platforms. Scope: • Event visual identity and branding • Digital and broadcast graphics • Wayfinding and venue signage • Print collateral and schedules • Media center and credentialing materials Role: Visual Designer Before beginning the design work, I visited the competition arena to understand the physical space, sightlines, lighting conditions, and audience flow. Experiencing the venue firsthand helped shape design decisions related to scale, contrast, and readability, ensuring the visuals would perform effectively in a live event environment. The design process focused on creating a bold and flexible visual language that could translate seamlessly across in arena displays, broadcast moments, and on site materials. Graphics were developed with clear hierarchy and strong color contrast to remain legible from a distance and in fast paced settings. The final system unified the championship experience across competition spaces, media areas, and fan touchpoints, delivering a cohesive and recognizable visual presence throughout the event.