ISU Four Continents

A comprehensive event visual identity created for the ISU Four Continents Figure Skating Championships in Anaheim, USA. Scope: • Event visual identity • Athlete graphics and digital banners • Wayfinding and on site signage • Print collateral and programs • Environmental and large format graphics • Vehicle and shuttle wraps Role: Visual Designer This project involved developing a bold and flexible visual system to support an international figure skating championship spanning multiple venues and touchpoints. The identity needed to feel energetic and celebratory while remaining highly functional across print, digital, and environmental applications. The process focused on creating a modular design language that could scale across hundreds of assets, including athlete features, event signage, schedules, programs, and transportation graphics. Color, typography, and graphic shapes were designed to maintain consistency while allowing for variation across formats and use cases. In total, over 350 graphics were produced to support the event experience from arrival through competition. The final system delivered a cohesive visual presence that unified athletes, spectators, and sponsors across the full championship environment.